put brand momentum aside
---you now the stuff
that gives throw weight to
"making promises they can never keep"

the party ballot contest
is like a civil court jury trial

its an act of construction not discovery

fiction ???
dream work ???

why not

the side wins
that paints the more compelling pictures
tells the better stories

ritual...entertainment ...emotional outlet
...national travesty ...

ahh what simple if as often harmful as useful... fun

what good sport

as much
the means of fierce them vs us circus
as the promise
of "free" bread